My Origin Story
Welcome to Secret Shimmers - where chaos meets self-care and luxury meets real life. We’re a UK-based home fragrance brand on a mission to make your space smell unreal, with a cheeky wink and zero nasties.
We’re here for the scent lovers, vibe curators, and busy parents hiding takeaway scents with a room spray before guests arrive. From our bold Bloom Cube candles to toilet fizz, bin granules, and monster-repelling bedtime sprays, everything is designed to bring joy, humour, and genuinely brilliant fragrance into your home.
I started Secret Shimmers because life smelled... overwhelming. Between pregnancy, nappies, and a very opinionated dog, I needed solutions that worked and smelled amazing. So I made them. With 15 years of experience in hospitality and corporate sales, I swapped my heels for wax and turned a lifelong dream into a business.
Every product is hand-poured in the UK, vegan, cruelty-free and created with care for people, homes, and the planet - especially for the future of my son, who inspires everything I do.
Our collections include:
- Candles & Bloom Cubes
- Wax Melts
- Odour-Eliminating Room & Toilet Sprays
- Toilet Fizz, Carpet Fresheners, Bin Granules
- Magical Monster Sprays for kids
-
Gift Sets that actually get used
Secret Shimmers isn’t just a brand - it’s your daily dose of light.
We don’t do boring air fresheners. We do vibes. Because scent shouldn’t just mask life - it should celebrate the chaos, reflect your mood, and make you feel fabulous and in control.
If you’re into knockout smells, cheeky luxuries, and treating your home like the main character it is… Congrats, - you’ve just sniffed out the UK’s best-kept secret.
Now go on, give your space the glow-up it deserves.
All the Best,
Esther
